“They’re gone.”

“What do you mean they’re gone?!”

“Sorry, the customers all left. The economy tanked, and they fell off the face of the earth. There’s no one left to buy your stuff.”

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Admit it … you’ve either thought or heard the above conversation many times this past year. Maybe not word for word, but something like it. Or maybe it’s this unspoken sinking feeling that eats away at you like low grade anxiety that never goes away and leaves you with flu-like symptoms.

It’s ok, I’m going to help. I’ll show you the cure before this is over …

A down economy is a great time. It doesn’t mean the end of the world. Matter of fact, it will be the best of times for you … if you do it right.

Remember, you get paid when you solve a problem for your customer.

In a down economy your customers’ problems don’t go away, they multiply and get bigger! If anything, the demand for you should increase!

This is a great opportunity.

So what’s new with your customers?

… Caution. Extreme caution.

People don’t stop buying in a down economy, they just become very choosy and cautious about where they spend their money.

They still have a big problem (maybe even bigger) and want it solved. But they want to be extra sure that:

1) they WILL get their problem solved,

2) you are the best to solve it, and

3) you are credible and believable.

So what does that mean to you?

The opportunity is greater, but you have to do a little extra to prove your case. Luckily, there is one simple thing you can do to solve that and get a flow of customers paying you lots of money in this down economy. Create an information product!

Create An Information Product And Give It Away!

You have an expertise and you’re good at what you do. The problem is, others don’t know that. Even worse, there’s no way to prove it to them until they’ve experienced it.

The solution is to package your expertise into an info product like a book, audio, video, ebook, or special report.

When you give away your time, you’ll never get it back.

But when you give away your information product, then you can easily with little time attract and educate your customers about you, your expertise, and how you can solve their problem. After going through your information product, when they finally do call you they will already know you, love you, trust you and believe that you can help them. This is a MUCH better position to be in than without them starting with the information product.

Here are 7 simple ways to beat the economy and attract a flow of highly qualified customers:

1 – Give a free presentation to a group, and offer your free audio to those interested in taking the next step.

2 – Write an article that wets their appetite and offer them a free information package at the end.

3 – Find other businesses who target the same market, and allow them to offer your information product to their customers for free as a bonus.

4 – Set up a Google Adwords campaign to get traffic and offer them your information product free.

5 – If you use yellow page ads, offer your free information product in the ad if they go to your website.

6 – Give a free teleseminar, record it, then give it away. People love to hear your voice. Unlike writing, people get a better sense of who you are through your voice, plus you can probably deliver your message more thoroughly and effectively by speaking. Recording it is easy, so this is a great way to attract high quality clients.

7 – Start a blog and give away a free Starter Kit with an audio and special report. Blogs build traffic and credibility, while offering a Starter Kit allows you to capture people as they pass through so that you can build a relationship with them over time.

Remember, the first step is always to get people who resonate with you to step forward and begin a relationship with you. Then you can begin selling them solutions in the form of products and services. Giving away the first information product to attract them and prove your expertise is the way to start.

Absolutely critical … Always have them opt-in to your list to get your free product.

Don’t just give it to them without capturing their name and email address. Remember, your list is the most valuable part of your business because it allows you to continue the relationship by communicating with your customers and prospects on an on-going basis.

Create a simple information product today and give it away to beat the economy!

© 2009 Mark Lengies